John and Jane Adams Trade Card Collection

John and Jane Adams Trade Card

Campus:
San Diego State University
Library:
Library and Information Access
Subject(s):
Advertising cards – Specimens ; Trade cards -- Specimens
Description:
Trade cards, also known as advertising cards, were wildly popular collectibles in the latter half of the nineteenth century as consumer culture took over America. Advertising a huge variety of manufactured goods in bright chromolithographed colors, trade cards were produced by advertisers to encourage recognition of brand names and to stimulate demand for the products advertised. Though trade cards sometimes feature rather generic Victorian images of flowers or birds, these attractive pieces of ephemera often feature comic little vignettes with punchy slogans, or instructions for catchy games to be played using the card. A huge variety of social and cultural topics are open for study using trade cards.
Language(s):
English; French
Collection Size:
0.67 linear feet
For more information:
Additional Information (Finding Aid Database)
Citation Sample:
Identification of item, folder title, box number, John and Jane Adams Trade Card Collection, Special Collections and University Archives, Library and Information Access, San Diego State University.
Collection policy:
This collection is open for research. The copyright interests in the materials found in this collection have been transferred to San Diego State University. Special Collections and University Archives can only grant permission to publish materials for which it is the copyright holder.